Brand and press kit | Aurenforge

[ 01 ][ LOGO ]

Logo

Our main logo is the Hairline lockup: the AF pyramid inside a thin drawn outline, next to the name. Use it by default. Every file comes as SVG for print and screens, and PNG for quick use.

[ MAIN LOGO ]

Hairline

The everyday logo. Use it on the site, in documents, in email and for anything printed. Black on light backgrounds, white on dark ones.

[ HORIZONTAL, BLACK ]

SVG PNG

[ HORIZONTAL, WHITE ]

SVG PNG

[ STACKED, BLACK ]

SVG PNG

[ STACKED, WHITE ]

SVG PNG

[ EXPRESSIVE ]

Wave

The same letters with soft dots on the faces. The dots carry the light. Use it large: hero images, posters, slides and video.

[ WAVE, HORIZONTAL ]

[ WAVE, HORIZONTAL ]

[ WAVE, STACKED ]

[ WAVE, STACKED ]

[ SMALL USE ]

Wave small

Fewer, stronger dots that still read when the logo is small, such as in a footer or on a profile picture.

[ WAVE SMALL ]

SVG PNG

[ WAVE SMALL ]

SVG PNG

[ NAME ONLY ]

Wordmark

The name on its own, drawn in Syne. Use it when the symbol is already close by, or when there is no room for it.

[ WORDMARK, BLACK ]

SVG PNG

[ WORDMARK, WHITE ]

SVG PNG

[ CLEAR SPACE ]

Give it room

Keep at least x of empty space on every side. x is the height of the A's crossbar band. No text, edges or images go inside that space.

x = crossbar bandx on every sideClear space edge

[ MINIMUM SIZE ]

Never smaller than this

Symbol: 16 px, using the Core version (letters only). Lockup: 120 px wide. Below 120 px, use the symbol on its own.

16 PX

24 PX

32 PX

120 PX LOCKUP

Shown at real size on screen. At 16 px the outline and the dots turn to blur, so the Core version is the only one that small.

[ WHICH ONE TO USE ]

Hairline, the main logo

Use it by default: site header, documents, email, signs and print.

Wave, for large use

Heroes, posters, slides and video, where the dots have room to show.

Wave small, for small use

Footers, profile pictures and small spots where you still want the dots.

[ 02 ][ SYMBOL ]

Symbol

The symbol is the A and the F built into one pyramid. It works on its own as an icon, a profile picture and a favicon.

[ WHAT IT MEANS ]

One pyramid, two letters, one wave

It is a pyramid seen from its front ridge. The A sits on the left face and the F on the right. They share the ridge, so one edge holds both letters.

One mirrored wave crosses the ridge. On the left it is the A's crossbar. On the right it is the F's arm. The F has no top bar: the ridge does that job.

On the Wave version, dots on the faces carry the light: big near the ridge, small toward the edges. They stand for signal, the posts, calls and bookings a client's system collects.

[ THE PLAN LADDER ]

The pyramid is also our plan ladder: Origin at the base, Ascent in the middle, Summit at the top.

[ CONSTRUCTION ]

[ CORE MARK ]

Outline. A thin, straight pyramid, drawn, never filled.
Ridge. The front edge the A and the F share.
Wave. One mirrored curve: the A's crossbar and the F's arm.
A face. Graphite #45433F, on the left.
F face. Black #1F1E1C, on the right. The F has no top bar.
x. The height of the crossbar band. It sets the clear space.

[ VERSIONS ]

Four versions of the symbol

The Core version is the lettering. Outline and dots are layers on top of it.

[ MAIN ]

Hairline

The letters inside a thin drawn pyramid. Use it by default.

SVG PNG

[ EXPRESSIVE ]

Wave

The letters with soft dots on the faces. Use it large.

SVG PNG

[ LETTERS ONLY ]

Core

No outline, no dots. For favicons, tiny sizes and tight spaces.

SVG PNG

[ LINE ICON ]

Monoline

One line weight: outline, ridge and wave. For icons and motion.

SVG PNG

[ AVATARS AND APPS ]

Profile pictures and app icons

Use the files as they are. Circle for profile pictures, rounded square for apps, square for places that round the corners for you.

[ BLACK ][ WHITE ][ GREY ] [ CIRCLE ]

PNG

[ ROUNDED ]

PNG

[ SQUARE ]

PNG

[ 03 ][ NAMING ]

Naming

The name is one word, and only the A is a capital. Lowercase is fine only in web addresses and handles.

[ WRITE IT ]Aurenforge

[ DO ]

Aurenforge
In every sentence, title and caption.
aurenforgestudio.com
Lowercase in web addresses.
@aurenforge.ai
Lowercase in social handles.
Aurenforge^™
Only when a mark symbol is needed. No ® until a trademark is registered.

[ DON'T ]

Wrong: Auren Forge
Not two words.
Wrong: AurenForge
No capital F.
Wrong: aurenforge
Not all lowercase in a sentence.
Wrong: AURENFORGE
Not all capitals in a sentence.
Wrong: Auren
Not for the company. Auren is our mascot.

[ 04 ][ PRODUCTS ]

Products

Two products sit under Aurenforge. Both carry the Auren name and use the same black, white and grey.

[ PRODUCT 01 ]

Auren Growth Engine

The growth system we build and run each month. It comes in four plans.

OriginAscentSummitCustom

[ NAMING ]

Auren Growth Engine
Origin, Ascent, Summit, CustomPlan names stand alone, capitalised
the Summit planFine in a sentence
Wrong: Aurenforge Growth Engine
Wrong: Growth engineNot as a name
Wrong: Summit PlanNo "Plan" inside the name

[ PALETTE ]

Same as the main brand.

[ LOGO ]

Has its own service mark (below). Next to the Aurenforge logo, write the product name in text.

[ GRAPHIC ]

The dotted pyramid with rising tiers.

[ PRODUCT 02 ]

Auren Ad Lab

Ad creative testing. It is an add-on, or part of the Summit plan.

Add-onIn Summit

[ NAMING ]

Auren Ad Lab
Wrong: Aurenforge Ad Lab
Wrong: AdLabTwo words: Ad Lab
Wrong: Ad-LabNo hyphen

[ PALETTE ]

Same as the main brand.

[ LOGO ]

Has its own service mark (below). Next to the Aurenforge logo, write the product name in text.

[ GRAPHIC ]

Frames, crop marks and A and B pairs.

[ SERVICE MARKS ]

One mark for every plan, product and add-on

Every service has its own mark, built on the same pyramid frame as the logo, with one idea added for what it does. The plans climb the pyramid: Origin is the base, Ascent adds the wave, Summit adds the top. Use a service mark next to its name, never in place of the Aurenforge logo.

OriginPlan 1. Get found: the base is built.SVG

AscentPlan 2. Get chosen: base plus the wave of momentum.SVG

SummitPlan 3. Get more: base, wave and the summit.SVG

CustomPartner and multi-location: the whole pyramid, built.SVG

Auren Growth EngineThe platform: the wave rises across the pyramid.SVG

Auren Ad LabAds and creative: the pyramid turns into a play button.SVG

Ad Lab StarterAd Lab tier 1: one band.SVG

Ad Lab GrowthAd Lab tier 2: two bands.SVG

Ad Lab ScaleAd Lab tier 3: three bands.SVG

Website buildA site, built on the grid: the faces as a wireframe, the first block set.SVG

Ads BoostPaid reach: three pyramids stacked, pushing up.SVG

AI chatAn always-on reply: three dots ride the wave.SVG

Answer PagesPages that answer questions: lines of text on one face, the wave on the other.SVG

Listings clean-upEvery map listing right: the pyramid flipped into a pin.SVG

Voice SheetHow the brand sounds: the wave, repeated like a voice.SVG

Seasonal campaignA time-boxed push: a sun rises behind the summit.SVG

Extra locationOne more place: a second pyramid on the same base.SVG

[ 05 ][ COLOUR ]

Colour

Black, white and grey only. No gold, and no other colour. Click a swatch to copy its hex code.

[ CONTRAST ]

AaInk on Bone, 17.3 : 1, AA pass

AaBone on Ink, 17.3 : 1, AA pass

Ink on Bone and Bone on Ink pass WCAG AA

At 17.3 to 1 they pass AA (and AAA) at any text size. Check the other pairs before you use them for text:

Graphite on Bone8.8 : 1
Stone on Bone, fine for body text5.0 : 1
Ash on Ink, fine for body text5.7 : 1
Ash on Bone, large text and lines only3.1 : 1

[ 06 ][ TYPOGRAPHY ]

Typography

Three free fonts. Syne for headlines and the wordmark, Inter Tight for reading, Space Mono for small labels.

[ HEADLINES ]

Syne

ExtraBold, weight 800. Tight tracking, about -3%. Also the font of the wordmark.

Summits are built on momentum you own.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

[ TEXT ]

Inter Tight

Weights 400 to 600. Body copy, buttons, captions and forms. Sentence case.

Inter Tight carries everything people read: pages, posts, buttons and forms. It stays clear on a phone and at small sizes.

Regular 400Medium 500Semibold 600

[ LABELS ]

Space Mono

Regular and Bold. Small, uppercase, tracking +8%, inside square brackets.

[ BRAND AND PRESS KIT ][ ORIGIN ][ 2026 ][ STEP 01 ]

[ RULE 01 ]

Headlines are tight

Syne 800, tracking -2% to -4%, sentence case.

[ RULE 02 ]

Only the A is a capital

Aurenforge, in every font and every size.

[ RULE 03 ]

No other fonts for the name

Use the wordmark file. Do not retype the name in another font as a logo.

[ SIL OPEN FONT LICENSE ]All three fonts are free to use in print, on the web and in video. Get them from Google Fonts: Syne Inter Tight Space Mono

[ 07 ][ GRAPHICS ]

Graphics

A small set of pieces, all taken from the mark. Use them the same way every time.

[ DOT TEXTURE ]

Dots are light

Big and close near a lit edge, small and far apart away from it. Grey only, and never behind body text.

[ WAVE LINE ]

One mirrored curve

Use it as a divider or a motion path, at one line weight. Never stack it or add a second wave.

[ LOGO ][ 2026 ][ ORIGIN ][ PRESS ]

[ BRACKET LABELS ]

Labels sit in brackets

Space Mono, uppercase, inside square brackets. For section labels and short facts only.

Get startedSee plansSummit

[ PILLS ]

Buttons and tags are pills

One ink pill with bone text for the main action in a view. Outline pills for everything else.

[ HAIRLINES ]

Rules, not boxes

A 1 px Ink line opens a section. 1 px Fog lines split the content inside it. No heavy borders, no gradients, no glow, no glass.

[ 08 ][ MOTION ]

Motion

Motion is calm and exact. The mark builds from light, then settles. If someone turns on reduced motion, show the finished mark and skip the build.

[ LIVE DEMO ]

[ CSS ONLY, LOOPS ]

The face dots fade in from the ridge outward. Then the A and the F appear, solid.

[ 01 ]

Build from the ridge

Dots fade in from the ridge outward, then the letters appear. About 1.2 seconds, ease out.

[ 02 ]

Loaders pulse down the ridge

Dots light up from the apex to the base, then start again.

[ 03 ]

Wipes follow the wave

Transitions run along the crossbar line. No bounce, no spin, no glow.

[ 09 ][ MASCOT ]

Mascot

Auren is our mascot. He makes cameos. He is never the company.

[ DO ]

Cameos only
Posts, loaders, a corner of a scene.

[ DON'T ]

Never the company
Auren is not another name for Aurenforge.
Never "Meet Auren"
Do not introduce him as if he were the brand.
No text over him
Keep words beside him, never on top of him.

[ 10 ][ WHAT TO AVOID ]

What to avoid

Use the files as they come. These six changes break the mark.

Do not stretch or squash it.
Do not rotate it.
Do not recolour it. No gold, no colour.
Do not add a glow or a shadow.
Do not outline the letters.
Do not place it on a busy background.

[ 11 ][ PRESS ]

Press

Facts, text and files for writers, partners and printers. Please use the wording below as it is.

[ BOILERPLATE, SHORT ]

Aurenforge builds and runs growth systems for local businesses and personal brands: Google profile, posts, ads and follow-up, on accounts the client owns. AI agents do the work, a person checks every piece, and nothing goes live without the owner's yes.

41 words

[ BOILERPLATE, LONG ]

Aurenforge builds and runs growth systems for local businesses and personal brands. Each system covers the Google profile, posts, ads and follow-up, and it runs on accounts the client owns, so the domain, site and ad accounts stay in the client's name. AI agents do the work, a person checks every piece, and nothing goes live without the owner's yes. The company has two products: Auren Growth Engine, sold in four plans, and Auren Ad Lab, for ad creative testing. Thiep Weang founded Aurenforge in 2026. It is based in Alberta, Canada.

92 words

[ FACT SHEET ]

Aurenforge fact sheet
Name	Aurenforge
Slogan	Summits are built on momentum you own.
Founded	2026
Based in	Alberta, Canada
Founder	Thiep Weang
What it does	Builds and runs growth systems for local businesses and personal brands: Google profile, posts, ads and follow-up, on accounts the client owns, with a person checking every piece.
Products	Auren Growth Engine, Auren Ad Lab
Web	aurenforgestudio.com
Instagram	@aurenforge.ai

[ FOUNDER NOTE ]

Thiep Weang

Thiep Weang founded Aurenforge in 2026 to give owners a full growth team without the payroll. He runs the company from Alberta, Canada. Press questions go straight to him.

[ PRESS CONTACT ]

[email protected]

For interviews, facts, files and logo questions.

[ DOWNLOADS ]

Full brand kitEvery logo, symbol, icon, favicon and social file, with a READMEZIP 2.2 MB
Main logo, horizontalHairline, black for light backgroundsSVG 6 KB PNG 55 KB
Main logo, horizontal, whiteHairline, for dark backgroundsSVG 6 KB PNG 54 KB
Main logo, stackedHairline, blackSVG 6 KB PNG 72 KB
Wave logo, horizontalFor large useSVG 26 KB PNG 70 KB
Symbol, CoreLetters only, for small sizesSVG 2 KB PNG 42 KB
Profile pictureBlack, 1080 x 1080PNG 18 KB
Link preview image1200 x 630, for shared linksPNG 62 KB
FaviconSVG and ICO (16, 32 and 48 px), plus a 512 px PNGSVG 2 KB ICO 3 KB PNG 14 KB